🪄 Skills: Data AnalysisFigmaHTMLCSSContent creationREST APICommunication SkillsAnalytical SkillsSEOAttention to detailTeamworkMarketingLead GenerationDigital MarketingCRMA/B testing
Requirements:
Proven track record in B2B email marketing, including cold outbound campaigns.
Prior experience as a Klaviyo Email Marketing Specialist or similar role.
Manage multiple cold outbound email campaigns simultaneously. Experience with Klayvio, SendGrid, HubSpot, Instantly, or Apollo.
Strong familiarity with email marketing and automation tools. Proficient in Klaviyo and the ability to quickly learn new software. Knowledge in email design and HTML coding.
Proficient in design software, such as Figma. Knowledge of HTML and CSS for email marketing is a plus.
Ability to analyze email marketing metrics and translate data into actionable strategies. Strong analytical and critical thinking skills.
Exceptional written and verbal communication skills. Strong communication and collaboration skills, with the ability to work effectively in a team environment.
Strong focus on quality, accuracy, and detail. Keen attention to detail and ability to deliver high-quality work within given deadlines.
Capability to work effectively both independently and as part of a team.
Responsibilities:
Create, design, and implement effective cold outbound email campaigns using tools like Instantly, Apollo, Klaviyo, and others.
Create and implement email and SMS marketing campaigns that align with the overall marketing strategy.
Ensure campaigns resonate with the target audience, generating high-quality leads.
Develop comprehensive email marketing strategies with a focus on lead nurturing, conversion optimization, and aligning with brand guidelines.
Segment email lists for highly targeted and personalized messages, improving engagement and response rates. Utilize dynamic content and personalization techniques.
Conduct rigorous A/B testing to optimize various elements of email campaigns, including open rates, click-through rates, and conversions. Incorporate A/B testing and data-driven insights to continuously improve email performance.
Work closely with the team to develop compelling email content that captures the interest of potential leads. Design visually appealing and responsive email campaigns that align with brand identity using tools like Figma and Canva.
Set up and manage marketing automation workflows to enhance the efficiency of lead nurturing processes. Prior experience with marketing automation platforms (e.g., Klaviyo, HubSpot).
Regularly analyze and report on email campaign performance, using data to drive future strategy and improvements. Familiarity with A/B testing methodologies and data analysis.
Stay abreast of the latest trends and best practices in email marketing, especially in cold outbound techniques. Knowledge of SEO and content marketing principles.