Regional Marketing Manager - Mid Atlantic

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Requirements:

• 8+ years of channel and field marketing experience; B2B SaaS start-up experience preferred.
• Experience in cybersecurity is a plus.
• Support for the US Mid Atlantic region; living in this area is a plus.
• Outcomes-driven, analytical, customer-first, with a proven track record of executing impactful field marketing programs for IT executives.
• Ability to work collaboratively with product, technical, sales, channel, marketing, and exec teams.
• Comfortable operating in a fast-paced, entrepreneurial environment.

Responsibilities:

• Define regional marketing strategies and programs that build awareness, acquire net new accounts, accelerate deals, and increase customer usage across all sales segments.
• Ramp market-to/market-with/market-through partner campaign planning, reflecting strategies established by regional sales & channel leaders.
• Build scalable and repeatable marketing programs and execute accordingly.
• Work closely with sales leadership to track and analyze campaign performance, reporting results to sales and marketing leadership.
• Build and nurture relationships with regional sales teams, sharing marketing plans and performance insights.