Lead, Product Led Growth Marketing

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Requirements:

• Experience in product-led growth marketing within the SaaS or technology industry.
• Proven track record of implementing successful PLG strategies and driving growth.
• Strong analytical skills and proficiency in using data-driven insights for marketing decisions.
• Adept at creating compelling marketing programs and content.
• Strong knowledge of audience segmentation, A/B testing, and multivariate testing.

Responsibilities:

• Support the vision and direction for PLG marketing by developing strategies for multi-channel lifecycle programs.
• Continuously test, monitor, and refine marketing programs to increase conversion and customer engagement.
• Collaborate with global marketing teams and work closely with Analytics and Data Science teams.
• Develop targeted messaging and positioning for product-led growth initiatives.
• Build and maintain strong relationships and provide updates to senior leadership.