Growth Marketing Manager (B2B)

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Requirements:

• 4+ years of B2B marketing experience.
• Experience building ABM (account-based marketing) plans.
• Experience mentoring junior marketers or agency partners on marketing best practices.
• Familiarity with Hubspot, Salesforce, and other marketing analytics tools.
• Experience running webinars on platforms such as Zoom and ON24.
• Experience working with 3rd party vendors and agencies.
• Strong copywriting skills.
• Stellar project management skills.
• History of implementing innovative campaign solutions.

Responsibilities:

• Design, execute, and optimize B2B marketing campaigns across multiple channels using design thinking principles.
• Manage the day-to-day execution of marketing initiatives to ensure timely and quality delivery.
• Develop content and copy for webinars and email campaigns.
• Measure, analyze, and report on campaign performance.
• Serve as the technical expert for marketing automation and campaign execution.
• Identify campaign risks and opportunities through data analysis.
• Provide guidance on campaign best practices and technical marketing solutions.
• Collaborate with sales and product marketing to support sales enablement and demand generation.