Campaign Marketing Manager

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Requirements:

• 5+ years of marketing experience, preferably in a fast-paced environment.
• Degree in Marketing, Communications, or a related field of study preferred.
• Experience in managing integrated, multi-channel marketing programs and collaborating with in-house creative and cross-functional partners.
• Self-starter with a collaborative mindset, passionate about targeting key audiences and driving leads.
• Strong attention to detail and ability to handle multiple ongoing programs with varying priorities and deadlines.
• Ability to understand data, derive impactful insights, and analyze opportunities.
• Excellent communicator (both verbally & written).
• Familiarity with creating clear KPIs and measuring campaign success.
• Working knowledge of platforms like Salesforce, Tableau, Marketo, Hubspot, and more.

Responsibilities:

• Develop and implement targeted and broad growth marketing campaigns across email, paid media, social media, and direct mail channels.
• Own the end-to-end campaign lifecycle, from planning to execution, analysis, and optimization.
• Develop compelling campaign assets, including copy and messaging, and collaborate with creative teams to create visuals.
• Partner with cross-functional teams to align campaigns with business goals and customer needs.
• Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for improvement.
• Test and iterate on campaigns to identify the most effective tactics and channels for achieving growth objectives.
• Manage campaign budgets and ensure efficient allocation of resources to maximize ROI.
• Ensure consistent brand messaging and a seamless customer experience across all campaign touchpoints.