Head of Digital Marketing

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Requirements:

• Minimum 5 years’ hands-on B2C digital marketing experience, with expertise in performance marketing and CRM.
• Proven success managing social media campaigns and driving digital strategies in the B2C space.
• Strong analytical skills and a data-driven approach to decision-making.
• Proficiency in digital marketing tools (Google Analytics, social media management platforms) and CRM systems (e.g., Salesforce, Hubspot, Zoho).
• Exceptional communication and presentation skills, with the ability to influence at all levels.
• Travel or tour operator marketing experience is a plus but not essential.

Responsibilities:

• Develop and execute a comprehensive digital marketing plan aligned with the business objectives.
• Lead ROI-focused campaigns across paid search, display advertising, and affiliate marketing, with data-driven optimization.
• Drive engagement and brand awareness through innovative content and targeted campaigns on social media platforms.
• Enhance customer engagement and retention with effective CRM strategies and tools.
• Create and optimize email campaigns to maximize impact and conversions.
• Lead and mentor junior team members and external partners.
• Manage and maximize the digital marketing budget, delivering measurable results.
• Work closely with cross-functional teams to ensure a cohesive customer experience.