Field Marketing Program Specialist

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Requirements:

• 3+ years of experience in event marketing, field marketing, or related roles.
• Strong project management skills with ability to prioritize multiple initiatives.
• Exceptional attention to detail and organizational abilities.
• Excellent communication skills for clear messaging.
• Proven experience collaborating with cross-functional teams.
• Data-driven mindset with strong analytical skills.
• Familiarity with tools like Salesforce, Marketo, Tableau.
• Willingness to travel for on-site event support (15-20%).

Responsibilities:

• Own and execute field marketing strategies for engagement, lead generation, and brand awareness.
• Plan and manage non-regional virtual events aligned with company goals.
• Manage the swag store including inventory and distribution.
• Partner with technical team for accurate messaging in hands-on labs.
• Collaborate with customer success to enhance regional engagement.
• Monitor and analyze performance of events, providing insights to leadership.
• Ensure consistency across marketing materials with creative teams.
• Work with content team for effective messaging across initiatives.
• Evaluate and optimize marketing programs to drive efficiency.
• Maintain marketing playbook for easy reference and updates.
• Stay informed on industry trends to improve marketing efforts.
• Manage multiple projects with clear communication with stakeholders.
• Drive operational efficiency to enhance team performance.