Associate Market Researcher

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Requirements:

• Bachelor’s degree highly preferred, ideally within business, economics, or social science fields.
• 2-4 years of work experience in marketing, communications, consulting, or market research.
• Knowledgeable of statistics and comfortable with common statistical software (e.g., Excel, SPSS).
• Familiarity with Qualtrics or other survey and intelligence tools.
• Knowledgeable of market research principles and best practices.

Responsibilities:

• Design and field ad hoc quantitative research studies, including customer, brand, and creative testing.
• Conduct descriptive and inferential statistics using techniques like Chi-Squared and linear regression.
• Perform in-depth competitor research and analysis.
• Translate data into actionable insights and present findings to stakeholders.
• Participate in project-related tasks including survey programming and qualitative interviews.