Retail Media Manager | SRW

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Requirements:

• Strong knowledge of the consumer products industry (specifically food products).
• 4-year bachelor’s degree, and/or similar industry experience.
• Strong business acumen and critical/strategic thinking ability.
• Strong communication skills.
• Ability to manage multiple priorities to meet deadlines in a dynamic environment.
• Ability to execute programs and drive measurable results.
• Experience in marketing communications or other creative experience with a focus on digital sales channels.
• General awareness and understanding of retailer media.
• Flexibility to respond to changing direction.
• Experience in agency management.
• Knowledge of standard data benchmarks on dotcom.
• Ability to draw conclusions and insights from data.

Responsibilities:

• Planning and execution of digital marketing, advertising, and promotional efforts.
• Providing insight into key metrics for performance on retailer media platforms.
• Creating operating standards and strategies for retailer media networks.
• Providing reporting and guidance for digital marketing campaigns.
• Driving sales performance targets through effective retail plans and strategic resource allocation.
• Achieving client’s sales targets related to retail media marketing investment KPIs through marketing plans.
• Refining retail plans during activation to ensure forecast/ROAS targets are met.
• Supporting internal account teams with relevant digital shopper insights.
• Managing retail media marketing budgeting processes and strategies for key brands and accounts.
• Leading reviews for platform results.