Growth Marketing Manager - APAC

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Requirements:

• Proven experience in growth marketing, ideally within the crypto, blockchain, or fintech sectors.
• Deep understanding of the APAC crypto landscape, including regional platforms, trends, and investor behaviour.
• Strong network of KOLs, influencers, and media contacts in the APAC region.
• Expertise in content marketing, influencer management, and paid advertising.
• Analytical mindset with the ability to derive actionable insights from data.
• Excellent communication and negotiation skills, with fluency in English and at least one regional language.
• Preferred: Experience working with platforms in regional crypto media outlets.
• Preferred: Knowledge of crypto fundraising dynamics.
• Preferred: Familiarity with APAC cultural and market nuances to tailor messaging effectively.

Responsibilities:

• Design and implement growth marketing strategies specific to the APAC market, focusing on presale fundraising campaigns.
• Stay informed about regional market trends, regulatory changes, and audience behaviours to inform marketing efforts.
• Oversee the creation and distribution of compelling news content on leading crypto platforms.
• Cultivate relationships with regional media outlets and journalists to enhance content reach and impact.
• Identify and collaborate with KOLs and influencers across the APAC region.
• Manage influencer relationships to ensure alignment with project objectives and brand identity.
• Plan and execute paid advertising campaigns tailored to the APAC market, focusing on high-impact crypto platforms.
• Monitor campaign performance, optimise ad spend, and ensure maximum ROI.
• Track and analyse performance metrics to evaluate the success of campaigns and initiatives.
• Leverage data insights to refine strategies and improve outcomes.