Marketing Operations Specialist - Marketo

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Requirements:

• At least 3 years of experience in CRM or Marketing Operations within SaaS industries.
• Strong analytical and problem-solving skills with attention to detail.
• Experience & Proficiency in Adobe Marketo.
• Proven experience in designing and optimising campaign management processes.
• Proficiency with CRM systems.
• Proficiency in Salesforce Sales Cloud reporting.
• Excellent communication and interpersonal skills.

Responsibilities:

• Take the lead in designing and implementing effective campaign management processes.
• Utilise analytical tools and metrics to track and measure the success of marketing campaigns.
• Analyse customer lifecycles and contribute to conversion rate strategies.
• Collaborate with marketing teams to optimize campaigns at each customer journey stage.
• Review existing workflows for improvements to enhance efficiency.
• Engage with marketing teams to understand campaign needs and provide insights.
• Learn from experienced operations professionals and share knowledge.