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Senior Vice President, Marketing

Posted about 1 month agoInactiveViewed

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💎 Seniority level: Vp, Ten years

📍 Location: United States of America

🔍 Industry: Optical retail

🏢 Company: vspvisioncareers

⏳ Experience: Ten years

🪄 Skills: LeadershipMarket ResearchMarketingTeam managementDigital MarketingCRMBudget management

Requirements:
  • Bachelor’s degree in marketing, communications, business, or related field.
  • Ten years of experience in senior leadership/management roles.
  • Proven ability to lead cross-functional teams towards strategic goals.
  • High-level marketing experience across various functional areas, including product development and CRM.
  • Advanced skills in all Office products and Access Database.
  • Excellent leadership skills to thrive in a changing environment.
  • Ability to manage multiple functions effectively.
Responsibilities:
  • Develop and execute defined marketing and communications strategies for VSP Vision’s owned optical businesses.
  • Lead internal and external creative agencies supporting VSP Vision businesses.
  • Oversee marketing activities including digital marketing, CRM, print, broadcast, media plans, and public relations.
  • Direct brand studies, market research projects, and customer insights to inform creative concepts.
  • Provide guidance to marketing staff and agencies for effective marketing plan execution.
  • Manage annual marketing budget for the optical brand portfolio.
  • Collaborate with enterprise stakeholders on sales promotion plans.
  • Analyze marketing and store sales/profit outcomes from promotional programs.
  • Communicate marketing priorities to enterprise leaders for alignment.
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