ApplySenior Vice President, Marketing
Posted about 1 month agoInactiveViewed
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💎 Seniority level: Vp, Ten years
📍 Location: United States of America
🔍 Industry: Optical retail
🏢 Company: vspvisioncareers
⏳ Experience: Ten years
🪄 Skills: LeadershipMarket ResearchMarketingTeam managementDigital MarketingCRMBudget management
Requirements:
- Bachelor’s degree in marketing, communications, business, or related field.
- Ten years of experience in senior leadership/management roles.
- Proven ability to lead cross-functional teams towards strategic goals.
- High-level marketing experience across various functional areas, including product development and CRM.
- Advanced skills in all Office products and Access Database.
- Excellent leadership skills to thrive in a changing environment.
- Ability to manage multiple functions effectively.
Responsibilities:
- Develop and execute defined marketing and communications strategies for VSP Vision’s owned optical businesses.
- Lead internal and external creative agencies supporting VSP Vision businesses.
- Oversee marketing activities including digital marketing, CRM, print, broadcast, media plans, and public relations.
- Direct brand studies, market research projects, and customer insights to inform creative concepts.
- Provide guidance to marketing staff and agencies for effective marketing plan execution.
- Manage annual marketing budget for the optical brand portfolio.
- Collaborate with enterprise stakeholders on sales promotion plans.
- Analyze marketing and store sales/profit outcomes from promotional programs.
- Communicate marketing priorities to enterprise leaders for alignment.
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