Senior Marketing Data Analyst

Posted 7 days agoViewed

💎 Seniority level: Senior

📍 Location: United Kingdom, Spain, Denmark, Finland, Israel

🔍 Industry: Gaming and fintech

🗣️ Languages: English

🪄 Skills: PythonSQLData AnalysisTableauData visualizationData managementA/B testing

Strong understanding of the mobile advertising space - networks, bidding systems, & algorithms.
Fluent with key funnel metrics - CTR, CVR, CPI, ARPU, Retention, LTV.
Fluent in SQL. Proficiency in Tableau; Python is a plus.
Strong analytical skills backed by statistical fundamentals.
Strong problem-solving acumen backed by the ability to tackle ambiguity.
Excellent communication and collaboration skills to work cross-functionally with Marketing, Product, and Data teams.

Utilise advanced analytics to identify trends, patterns, and opportunities, translating these into strategic recommendations and/or operational optimisation.
Collaborate with cross-functional teams to translate business questions & hypotheses into structured analysis, defining key metrics to track success.
Develop, operationalise, and maintain dashboards & automated reports to visualise key performance indicators for senior management.
Design and evaluate A/B tests to validate hypotheses, using deep dives and segmentations to further guide the UA roadmap.
Ensure data accuracy and integrity, establishing best practices where there is no single source of truth.