Email Marketing Specialist (Part-time)

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Requirements:

• Proven experience in email marketing, including campaign design, copywriting, and technical setup.
• Proficiency with email marketing tools such as Klaviyo, Mailchimp, and CRM systems.
• Strong understanding of A/B testing, audience segmentation, and personalization strategies.
• Solid graphic design skills and familiarity with design tools like Figma, Canva, or Adobe Creative Suite.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Excellent communication and organizational skills.
• Knowledge of email compliance laws and best practices.
• Ability to work independently and collaborate with a team.

Responsibilities:

• Develop, design, and execute email campaigns aligned with marketing goals.
• Create high-quality email content including copywriting, design, and layout.
• Utilize email marketing tools to set up, test, and launch campaigns.
• Implement A/B testing strategies to optimize campaign performance.
• Perform audience segmentation and manage contact lists.
• Analyze performance metrics and provide actionable insights.
• Ensure compliance with email marketing laws and regulations.
• Replicate and innovate successful email campaigns.
• Collaborate with stakeholders to ensure campaign alignment.
• Stay updated on email marketing trends and recommend strategies.