Head of Outbound

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Requirements:

• Proven experience in the travel and hospitality industry, with a clear understanding of industry dynamics.
• Minimum of 7 years of experience in B2B marketing, with proven success in LinkedIn and email campaigns.
• Hands-on experience with HubSpot, including CRM setup, workflow automation, and lead tracking.
• Strong understanding of email deliverability tools (e.g., Clay, HeyReach, Expendi, Sendspark, Mailreef).
• Solid technical skills, including the ability to write basic automation scripts and SQL queries.
• Experience running experiments across multiple marketing channels to optimize performance.
• Proven ability to work independently in a remote setting and manage multiple projects simultaneously.
• Fluent in English, with excellent written and verbal communication skills.
• Strong analytical skills and a data-driven mindset.

Responsibilities:

• Build a lead generation architecture, including scoring pipelines, workflows, and outreach campaigns.
• Plan and execute outbound campaigns, including cold email, LinkedIn automation, and retargeting.
• Manage and optimize HubSpot for CRM workflows, data organization, and performance tracking.
• Collaborate with the SDR team to develop targeted outreach strategies and ensure conversion to SQLs.
• Experiment with and implement new tools, automations, and processes to enhance outbound efficiency.
• Monitor and analyze campaign performance, creating reports for the CEO and sales team.
• Develop and maintain OKRs (Objectives and Key Results) for the outbound team.