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🔍 Clinical Diagnostics
- Bachelor’s degree in Marketing, Business Administration, Medical Technology or related scientific discipline is required.
- 1-3+ years of product management/marketing and/or clinical laboratory experience is strongly preferred.
- Strong history of supporting global product launches is required.
- Clinical diagnostic industry and/or IVD experience preferred with a focus on quality control is strongly preferred.
- Analyze key market drivers and perform market analysis, including market size, market share, channel performance and competitive environment.
- Monitor the performance of the product portfolio throughout the product lifecycle, identifying market gaps and product/service enhancements.
- Employ formal and informal market research to identify and interpret changing customer attitudes and demands.
- Assist in developing segmentation strategies and feed insights into strategic planning.
- Support business growth with product and service offerings outside of core lines.
- Engage with Sales and Business Development leads to align marketing activities.
- Provide input into corporate strategy development, including M&A activities.
- Define a value proposition and messaging framework to support sales efforts.
Product ManagementMarket Research
Posted 17 days ago
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