Manager, Product Marketing

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Requirements:

• 3–5+ years of product marketing experience, preferably in B2B SaaS or the public sector.
• Familiarity with education, government, facilities management, or B2B SaaS.
• Exceptional storytelling skills to translate complex product features into customer-centric messaging.
• A proven track record of collaborating effectively with product, sales, and marketing teams.
• Proficiency in using data for decision-making and demonstrating marketing impact.
• Self-starter who thrives in a fast-paced environment and thinks creatively.

Responsibilities:

• Develop clear, compelling product positioning and messaging that communicates the unique value of FMX’s offerings.
• Coordinate, plan, and execute go-to-market strategies for product launches and feature updates.
• Create sales collateral and training materials to empower the sales team.
• Conduct market research, customer interviews, and competitive analysis to understand buyer personas and market trends.
• Partner with marketing to develop campaigns that drive awareness and adoption.
• Measure and analyze the effectiveness of product marketing efforts.