Digital Marketing Manager

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Requirements:

• 4+ years of experience in a B2B SaaS marketing role, with demonstrable expertise in ABM.
• Proven track record in developing and executing effective marketing campaigns within the B2B SaaS industry.
• Strong understanding of SEO, content marketing, social media marketing, and paid advertising for SaaS products.
• Experience with ABM tools and technologies.
• Experience with HubSpot Marketing Hub.
• Advanced English and Ukrainian - written, oral + business communication skills.

Responsibilities:

• Develop and implement a comprehensive marketing strategy to drive qualified lead generation, increase brand awareness, and improve website traffic.
• Manage all aspects of SEO, including keyword research, on-page optimization, and link building.
• Create and distribute high-quality content, tailored to specific target accounts and the B2B SaaS buyer journey.
• Manage paid advertising campaigns across platforms like Google Ads, LinkedIn Ads, and Facebook Ads.
• Plan and execute ABM campaigns, identifying target accounts and developing personalized messaging.
• Utilize HubSpot for marketing automation, email campaigns, landing pages, and lead nurturing.
• Track and analyze marketing performance data for improvements.
• Manage a team of marketing contractors.
• Report marketing results to the Head of Marketing.