Marketing Associate, Digital & CRM

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Requirements:

• 3+ years in digital marketing, CRM management, or a similar role.
• Proficiency in tools such as HubSpot, Intercom, Webflow, and Builder.
• Strong understanding of digital communication channels and user engagement strategies.
• Analytical mindset to interpret data and improve campaigns.
• Attention to detail in content creation and reporting.
• Excellent collaboration and communication skills.
• Keen interest in effective user communication.
• Knowledge of SEO best practices and tools like Google Analytics.
• Familiarity with SaaS metrics (e.g., MRR, CAC, LTV).
• Creative thinker with a passion for innovative communication.

Responsibilities:

• Implement and manage DISCO’s communications strategy across various digital channels.
• Execute customer lifecycle campaigns to drive retention and lifetime value.
• Plan and execute A/B tests to optimize messaging and user experiences.
• Create, test, and optimize content for maximum impact across channels.
• Develop a deep understanding of DISCO’s user personas.
• Manage CRM activities within the Intercom platform.
• Update and enhance DISCO’s website using Webflow or Builder.
• Analyze performance metrics to improve communications.
• Collaborate closely with product marketing, sales, and customer success teams.
• Explore and integrate additional digital channels.