Senior ABM Campaign Manager

View full description

Requirements:

• Bachelor's degree in Marketing or related field.
• 10+ years proven experience in executing and optimizing hyper-personalized B2B ABM campaigns.
• Ability to see the big picture and adapt as needed.
• Strong understanding of marketing channels and their impact on results.
• Collaborative attitude to influence cross-functional stakeholders.
• Adaptive and creative mindset with problem-solving skills based on data analysis.
• Excellent written, oral, and verbal communication skills.
• Strong interpersonal and relationship building skills.
• Proficient with ABM tech stacks.
• Strong content development and project management skills.
• Familiarity with industry-specific trends and ABM best practices.

Responsibilities:

• Design and execute tailored ABM campaigns aligned with strategic objectives.
• Analyze target accounts to prioritize based on opportunity and buyer needs.
• Monitor market intelligence for trends and insights.
• Develop engaging marketing programs and content for specific accounts.
• Conduct A/B testing to refine campaign effectiveness.
• Integrate events into campaigns for engagement and demand generation.
• Collaborate with sales for alignment on goals and tactics.
• Manage budgets and report on key metrics.
• Utilize Salesforce and ABM tools for program activation.
• Focus on building repeatable 1:1 structures for high-value accounts.
• Stay informed about ABM best practices relevant to client needs.