Partner Marketing Manager - Associations, Canada, Remote

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Requirements:

• Minimum of 5 years in nonprofit marketing, with a strong focus on partnership management, association marketing, or co-branded campaign development.
• Proven ability to create educational content and execute multi-channel campaigns that generate awareness, engagement, and leads within the nonprofit sector.
• Strong interpersonal skills to cultivate, grow, and manage strategic partnerships with associations and stakeholders.
• Experience leveraging data and insights to optimize marketing efforts and guide sales and pipeline growth strategies.
• Ability to work closely with marketing, sales, and creative teams to align on objectives and implement partnership-driven opportunities.
• Familiarity with the needs and challenges of nonprofit organizations, particularly in North America.

Responsibilities:

• Develop and execute marketing initiatives in partnership with nonprofit associations, driving demand and engagement through co-branded campaigns, sponsorships, and events.
• Build and maintain strong partnerships with nonprofit associations, aligning on mutual goals, messaging, and long-term strategies to maximize partnership value.
• Produce and distribute educational and thought leadership content showcasing FRU’s solutions and impact, tailored to association members' needs with at least four custom assets per quarter.
• Design and lead four coordinated campaigns per quarter in collaboration with association partners, focusing on demand generation, lead acquisition, and member engagement.
• Drive key campaigns through association channels, ensuring optimal reach and alignment with nonprofit audiences.
• Provide actionable insights from association partnerships to guide campaign themes, audience targeting, and marketing strategies.
• Partner with sales and partner teams to identify bottom-of-funnel opportunities from association members, driving meetings, referrals, and pipeline growth.
• Manage co-marketing opportunities, including conference sponsorships, webinars, and other collaborative events with association partners, ensuring alignment with overall marketing objectives.