Product Manager - Biochem/Life Sciences- Remote

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Requirements:

• Bachelor’s degree in Marketing, Business Administration, Medical Technology or related scientific discipline is required.
• 1-3+ years of product management/marketing and/or clinical laboratory experience is strongly preferred.
• Strong history of supporting global product launches is required.
• Clinical diagnostic industry and/or IVD experience, with a focus on quality control, is strongly preferred.

Responsibilities:

• Analyze key market drivers and perform market analysis, including market size, market share, channel performance and competitive environment.
• Monitor the performance of the product portfolio throughout the product lifecycle, identifying market gaps and product/service enhancements.
• Employ formal and informal market research to monitor, identify and interpret changing customer attitudes, demands and unmet needs for global diagnostic products and services.
• Assist in developing segmentation strategies via a strong program of insight and understanding, feeding this insight into strategic planning and impactful go-to-market strategies.
• Engage with Sales, Business Development and Business Unit leads to align marketing activities in support of both existing business and growth plans across all customer and market segments.
• Work with the Director of Product Management to provide input into corporate strategy development, including M&A activity.
• Use customer insights to inform and develop compelling communication strategies.
• Define and validate a value proposition and messaging framework to promote market development and support sales efforts.