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Senior Product Management, Marketing Persona

Posted about 1 month agoViewed

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💎 Seniority level: Senior

📍 Location: United States

🔍 Industry: B2B marketing technology

🏢 Company: Demandbase👥 501-1000💰 $175,000,000 Debt Financing about 2 years agoSales AutomationAdvertisingBig DataSaaSAnalyticsB2BMarketingMarketing AutomationSoftware

🪄 Skills: Data AnalysisProduct ManagementUser Experience DesignCustomer Success

Requirements:
  • Customer Pain Obsessed: Transform customer frustrations into solutions.
  • Action-Oriented Leader: Act quickly to identify and seize opportunities.
  • Data-Driven Thinker: Base decisions on data and clearly communicate impact.
  • B2B SaaS Expertise: Familiarity with ABM, ABX, or marketing technology is preferred.
  • Scrappy and Strategic: Balance quick action with long-term thinking.
  • AI Fluent: Knowledge of AI and predictive analytics in marketing context.
Responsibilities:
  • Fundamentally Different, Not Incrementally Better: Deliver transformative solutions in B2B marketing.
  • Customer-First Focus: Address customer pain points with must-have features.
  • AI Innovation: Develop AI-powered tools for actionable insights and campaign optimization.
  • Product Strategy: Own product vision and roadmap with a focus on pipeline generation and ROI.
  • Scrappy Execution: Rapidly test and scale ideas using customer feedback.
  • Metrics That Matter: Define success metrics focused on reducing churn and driving revenue.
  • Collaborative Leadership: Coordinate teams to deliver impactful features efficiently.
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