Proficiency in managing campaigns on major platforms: Google Ads / Affiliates and CPA networks / Facebook / TikTok (experience with in-app, ASO and ASA is a plus).
Strong skills in using analytics tools: AppsFlyer, Google Analytics.
Expertise in optimizing campaigns for cost-efficiency (CPI, CPL, CPA).
Knowledge of ASO strategies for improving app visibility and downloads in app stores.
Responsibilities:
Attracting users through all stages of the marketing funnel: development, creation, implementation and management of multi-channel programs.
Management of work on the purchase of traffic, the introduction of advertising and A/B testing of creatives on channels.
Daily management of advertising campaigns.
Tracking campaign performance indicators and assessing their success by KPI.
Analysis of trends and insights, as well as subsequent optimization to meet KPIs: scaling successful channels and searching for growth points.
Building effective work with the design and brand marketing team to maintain brand unity.
Cooperation with agencies and other contractors.
Maintaining records to present work results in a systematic and structured manner.
Market and competitor analysis.
Actively contribute to team discussions, initiatives, and knowledge sharing.