Director, Market Intelligence & Development

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Requirements:

• Bachelor’s degree in Business, Marketing, Sales or equivalent; advanced degree preferred.
• Minimum of 10 years of relevant experience with at least 5 years in Sales, Finance, Marketing, Analytics, or Strategy consulting.
• Proven ability to translate market insights into business strategies.
• Strong expertise in market research tools and CRM systems.
• Experience with go-to-market strategies for new products.
• Expertise in competitive analyses and actionable recommendations.
• Excellent communication and presentation skills.

Responsibilities:

• Work with stakeholders to support market research for expansion of Karius products.
• Partner with Product, Commercial, and Engineering teams for market research plan.
• Deliver insights for product development and commercialization.
• Serve as commercial lead for new product launches and soft launches.
• Identify KPIs for launch success and assess progress.
• Develop commercial materials and resources for new products.
• Design market research initiatives for clinical evidence and market access.
• Collaborate to conduct customer interviews and develop strategic plans.
• Drive GTM strategy and execution.
• Leverage market data for forecasts and commercial opportunity assessments.
• Manage market research studies and competitive analysis.
• Streamline processes for capturing customer insights and share information.