Remote Marketing Automation Manager

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Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in marketing automation, preferably in a managerial role.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Strong understanding of digital marketing principles and funnel optimization.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Exceptional communication skills, both written and verbal, to collaborate effectively with teams.
• Self-motivated with a strong ability to manage multiple projects in a remote setting.

Responsibilities:

• Develop, implement, and manage marketing automation strategies that drive engagement, nurture leads, and improve customer experience.
• Utilize marketing automation tools (such as HubSpot, Marketo, or Pardot) to create and implement automated workflows, email campaigns, and customer journeys.
• Analyze and report on key performance metrics, providing insights to enhance campaign performance and optimize marketing tactics.
• Collaborate with content, design, and technical teams to ensure effective integration and execution of marketing automation strategies.
• Monitor technology trends and best practices in marketing automation to continually enhance strategies.
• Train and support team members on using marketing tools and best practices.