E-commerce Marketing Manager - ESL Shop

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Requirements:

• Fluent in English with exceptional copywriting and communication skills.
• Proven ability to plan, execute, and measure digital marketing campaigns, focusing on content planning and audience engagement.
• Deep understanding of consumer analytics, audience segmentation, and customer behavior.
• Knowledge of esports content and engagement is a plus.
• Highly independent and self-motivated with curiosity to explore new channels and strategies.
• Excellent collaboration skills within cross-functional teams.
• 3+ years of experience in e-commerce or digital marketing with measurable results.
• Bachelor's degree in Marketing, Communications, Business Management, or a related field.
• Strong analytical skills to interpret data and develop strategic marketing plans.
• Superior interpersonal and communication skills.
• Experience with project management tools like Jira, Confluence, or Monday.
• Experience with Shopify is a plus.

Responsibilities:

• Develop and implement an e-commerce marketing strategy aimed at increasing brand awareness, driving sales, and boosting traffic to the online store.
• Create and execute innovative e-commerce marketing campaigns that resonate with target audiences and enhance engagement.
• Lead the launch and promotion of new products, coordinating with cross-functional teams to ensure successful rollouts.
• Collaborate with teams such as paid media, CRM, influencer, and social to integrate e-commerce initiatives into broader marketing plans.
• Brief internal and external agencies on asset creation, ensuring all deliverables align with brand goals and marketing objectives.
• Track and analyze campaign performance, providing regular reports with actionable insights to optimize and improve future efforts.
• Ensure the e-commerce store is consistently updated with fresh content, new product launches, and promotional activities.
• Stay on top of and implement innovations in e-commerce marketing.