Head of Paid Media

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Requirements:

• 6+ years of experience in a paid media-focused role.
• Strong expertise in paid media advertising tools across various networks, including Google Search, programmatic display networks, and crypto-specific ad networks.
• Proven track record of successfully managing paid search campaigns.
• Demonstrable experience in planning and executing programmatic display campaigns and other paid media initiatives.
• A data driven mindset and an affinity for numbers.
• Experience working in the cryptocurrency industry or otherwise industries with lots of regulatory hurdles.

Responsibilities:

• Leadership of the paid media department.
• P&L responsibility for the paid media department.
• Line management of the paid media team.
• Researching and creating paid media strategies to meet company goals.
• Responsibility for driving performance across key channels including programmatic display, direct display, paid search & more.
• Building and maintaining paid media campaigns.
• Optimising paid media campaigns to achieve agreed KPIs, including ROAS.
• Conducting in-depth analysis and reporting on paid media performance to identify trends and opportunities.
• Researching and analyzing competitors to uncover new strategies and opportunities.
• Working with other departments to deliver upon paid media goals.