Field Marketing Manager - Northeast

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Requirements:

• 5+ years in field marketing/demand generation with experience in building regional plans.
• Proven expertise in planning and executing field events tailored to regional dynamics.
• Ability to collaborate with cross-functional teams and align marketing programs with business objectives.
• Proficiency in using data and metrics to assess program effectiveness and pivot strategies accordingly.
• Strong leadership and communication skills to inspire and align teams.

Responsibilities:

• Build quarterly Field Marketing plans integrating sales and marketing requirements to support regional pipeline and revenue goals.
• Develop and execute demand generation marketing programs including events, campaigns, roadshows, and direct mail.
• Forecast and measure marketing plan impact on sales cycles, analyzing results, and optimizing as needed.
• Own planning and execution of programs targeting key accounts in the region.
• Maintain communications with regional sales leaders and support sales leadership in alignment.