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Programmatic Manager (m/f/d)

Posted about 1 month agoViewed

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💎 Seniority level: Manager, Proven experience

📍 Location: Italy

🔍 Industry: IGaming and digital marketing

🏢 Company: bwise Media AG👥 1-10Digital MarketingAdvertisingiOSSalesMobile Apps

🗣️ Languages: English; additional languages are a plus

⏳ Experience: Proven experience

🪄 Skills: Data AnalysisGoogle Analytics

Requirements:
  • Proven experience in programmatic advertising in the iGaming or digital marketing sectors.
  • Strong understanding of SSPs and DMPs and how they integrate within the programmatic ecosystem.
  • Analytical mindset with the ability to interpret data and generate actionable insights.
  • Familiarity with audience segmentation, retargeting and lookalike modeling.
  • Experience with tools like Google Analytics, DV360, and other relevant programmatic technologies.
  • Strong communication and collaboration skills to drive successful partnerships.
  • Excellent organizational and multitasking skills to manage multiple campaigns simultaneously.
  • Fluent in English; additional languages are a plus.
Responsibilities:
  • Develop, execute and manage programmatic campaigns across multiple DSPs, SSPs and DMPs.
  • Optimize campaign performance by analyzing data, adjusting bids, targeting and creative strategies.
  • Troubleshoot technical issues and ensure campaigns run smoothly and meet performance KPIs.
  • Collaborate closely with internal teams to align strategies and ensure seamless execution of campaigns.
  • Monitor industry trends, platforms and tools to ensure the best programmatic solutions.
  • Provide regular reporting and insights to stakeholders, identifying opportunities for improvement.
  • Build and maintain strong relationships with external partners and vendors.
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