Senior Manager, Growth Marketing (Paid Search)

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Requirements:

• 7+ years of Growth Marketing experience in health tech or CPG space.
• Proven track record in developing large scale ($30M+) Acquisition programs focused on LTV, ROI, or ROAS.
• Exceptional analytical skills for performance insights across channels and disciplines.
• Strategic thinker with problem-solving capabilities and a hands-on approach.
• Effective communicator and collaborator with marketing teams.
• Intuitive understanding of performance media landscape.
• Strong bias towards analytics with extensive revenue-related performance measurement experience.
• Ability to represent Seed externally and work with agency partners.
• Comfortable working with finance teams on budgets and financial metrics.
• Ability to convey complex information clearly to cross-functional teams.
• Willingness to engage in all tasks from writing ad copy to analysis.
• Proficiency with web analytics tools and familiarity with digital ad products.

Responsibilities:

• Execute a performance marketing strategy that aligns with Seed’s overall goals.
• Manage and optimize paid advertising campaigns across channels to drive customer acquisition.
• Oversee performance marketing budget allocation to ensure maximum ROI.
• Utilize data-driven insights for informed marketing decisions and performance tracking.
• Implement A/B testing and analyze results to refine marketing strategies.
• Support marketing analytics projects and collaborate on advanced attribution modeling.
• Conduct market research to identify growth opportunities.
• Collaborate with influencer programs to enhance reach and performance.
• Serve as point of contact for agency management on marketing strategy execution.