Senior Product Manager (Apps) - Remote from the Netherlands

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Requirements:

• 5+ years of experience in product management with a focus on mobile apps (iOS and Android).
• Proven track record of launching and growing freemium mobile applications.
• Deep understanding of mobile app development lifecycle and monetization strategies.
• Strong analytical and problem-solving skills, with experience in app analytics.
• Excellent communication, interpersonal and presentation skills.
• Experience in an Agile development environment.
• Passion for user-centric and innovative mobile experiences.

Responsibilities:

• Develop and champion the product vision, strategy and roadmap for our freemium mobile apps, aligning with company goals.
• Conduct in-depth market, customer, and competitor analysis to identify opportunities.
• Define and analyze key metrics for user acquisition, engagement, retention, and monetization.
• Collaborate with marketing to design effective user acquisition campaigns and optimize onboarding.
• Refine the freemium model, including pricing strategies and feature differentiation.
• Design and implement A/B tests to optimize conversion rates.
• Analyze user behavior and market trends for growth within the freemium model.
• Translate user needs and business requirements into product specifications.
• Prioritize and manage the product backlog for alignment with objectives.
• Collaborate with engineering, design, and marketing throughout product development.
• Lead the ideation and launch of new features for mobile apps.
• Stay informed about mobile technology trends and competitive landscape.
• Mentor junior product managers to contribute to team growth.