Consumer Senior Product Marketing Manager

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Requirements:

• 5+ years of experience in product marketing, preferably in e-commerce or marketplaces.
• Experience in driving product marketing strategies and leading go-to-market initiatives.
• Demonstrated success in optimizing user journeys and driving product-led growth.
• Strong analytical skills for deriving actionable insights from data.
• Excellent communication and presentation skills.
• Ability to manage multiple projects effectively.

Responsibilities:

• Work closely with Market Research and UX-Research to gather insights on consumer needs and motivations.
• Translate consumer insights into clear value propositions and marketing claims.
• Conduct analyses to identify growth opportunities and develop corresponding strategies.
• Build relationships with product and development teams to influence the product roadmap.
• Coordinate go-to-market plans for product innovations and consumer moments.
• Partner with Finance, Analytics, and Data Science to define and measure success.