Marketing and Community Lead - Blockchain

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Requirements:

• Proven track record in marketing, business development, growth, community building, or related roles.
• Strong understanding of or interest in blockchain, DeFi, and social platforms like Twitter, Discord, and Telegram.
• Strategically experienced in working independently and owning processes.
• Bonus for established relationships with Crypto Leaders and strong business development experience.

Responsibilities:

• Develop and refine brand narrative to instill trust and excitement.
• Create a marketing strategy that balances rational positioning with emotional branding.
• Position the company as an innovator in decentralized finance and social media.
• Oversee content creation and manage team and partners for high-quality execution.
• Grow and nurture vibrant communities across platforms like Twitter, Telegram, and Discord.
• Host and moderate live events to foster community engagement.
• Cultivate relationships with advocates for organic traction.
• Develop viral campaigns to engage crypto-native audiences.
• Track and analyze community metrics to refine strategies.