Business Intelligence Analyst - Marketing

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Requirements:

• 3-5 years of experience with a proven track record in a similar role in the Information technology field.
• Bachelor's degree in business, marketing, or a related field.
• Excellent communication skills; written, verbal, and formal presentation, with the ability to communicate confidently to senior leadership.
• Advanced SQL skills (window functions, stored procedures, CTE’s, etc.).
• Proficient Python skills.
• Knowledge of data types and database structures (BigQuery familiarity is a plus).
• Proficient in general Go-to-Market (GTM) principles and strategies.
• Thorough understanding of digital marketing data including lead generation, lead lifecycles, web analytics, A/B testing, Paid Advertising, and attribution models.
• Advanced proficiency with business intelligence tools (Looker, Power BI, Tableau).

Responsibilities:

• Present and translate complex information in relevant business terms.
• Collaborate with regional marketing and digital marketing teams to provide performance analysis and identify improvement opportunities.
• Regularly create, edit, and improve complex SQL queries for data extraction and automation.
• Utilize Looker, SQL, and Python to develop ad hoc reports that are digestible and relevant.
• Provide data for full funnel analysis, nurture campaign performance, and campaign ROI focusing on optimization.
• Develop robust and insightful reports to communicate performance of sales teams, marketing events, business development, and customer lifecycles.