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Product Marketing Manager (Full Time, Remote)

Posted 4 days agoViewed

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πŸ’Ž Seniority level: Manager, 5+ years

πŸ“ Location: India

πŸ” Industry: Gaming and tech

🏒 Company: HikeπŸ‘₯ 101-250πŸ’° over 2 years agoπŸ«‚ Last layoff over 1 year agoInformation ServicesGamingService IndustryWeb3Casual GamesSocial Media

⏳ Experience: 5+ years

πŸͺ„ Skills: Data AnalysisContent creationMarket Research

Requirements:
  • 5+ years of experience in product marketing, preferably in gaming or Consumer-tech (B2C).
  • Proven track record of creating customer-centric product marketing strategies.
  • Skilled in analyzing customer insights, market trends, and product performance.
  • Ability to develop compelling product stories that capture audience interest.
  • Experience working with product, sales, and brand teams.
  • Strong go-to-market expertise focusing on positioning, messaging, and audience segmentation.
  • Comfortable using key performance indicators to measure success.
  • Ability to collaborate with creative teams for marketing asset development.
  • Knowledge of marketing tools like Clevertap and Branch.
Responsibilities:
  • Develop and execute comprehensive product marketing strategies that drive product adoption and growth.
  • Leverage market research and user feedback to refine product positioning.
  • Lead go-to-market activities for new product and feature launches.
  • Serve as the customer voice internally to gather insights for product and marketing alignment.
  • Track and analyze campaign performance to optimize strategies.
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