Sr. Analyst, CRM Analytics - Remote

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Requirements:

• Bachelor’s degree is required; an advanced degree is preferred.
• At least 3-5 years of relevant experience analyzing data related to campaigns and customer journeys.
• Hands-on experience with digital analytics tools like Snowflake, Excel, and Tableau.
• Strong understanding of A/B testing data.
• Advanced skills in R or Python preferred.
• Passionate about learning and leveraging data for integrated marketing campaigns.
• Good understanding of marketing funnels and customer journeys.
• Strategic problem solver with attention to detail.
• Excellent written and verbal communication skills.

Responsibilities:

• Analyze the performance of marketing strategies and other data sets to drive optimizations.
• Deliver innovative and data-driven marketing insights to inform integrated approaches.
• Maintain and enhance measurement frameworks and KPIs to demonstrate the success of marketing tactics.
• Drive organizational alignment and adoption of customer data metrics and marketing attribution methodologies.
• Regularly deliver reports that interpret analytics, and provide meaningful insights and actionable recommendations.
• Maintain and improve upon full-funnel customer journey analytics.
• Communicate insights and recommendations to marketing leaders effectively.
• Work collaboratively with technical and business teams.