Marketing Specialist

View full description

Requirements:

• Proactive and results-driven with 4+ years of experience in B2B marketing.
• Strong track record in executing innovative marketing strategies.
• Skilled in developing and implementing multi-channel ABM plans.
• Experienced in designing and optimising marketing campaigns for performance and ROI.
• Proficient in crafting target account-based marketing strategies.
• Adept at collaborating with cross-functional teams.
• Knowledgeable in emerging digital marketing trends and tools.

Responsibilities:

• Develop and implement targeted account-based marketing (ABM) strategies to drive interest and net new pipeline within key segments and accounts.
• Collaborate with the broader marketing team to optimise campaigns and monitor key metrics for performance and ROI.
• Deliver regional field marketing programs and events to generate new leads.
• Stay updated on digital marketing trends and recommend new tactics for growth.
• Work with cross-functional teams for cohesive marketing experiences.
• Partner with the sales organization to support go-to-market efforts.