Paid Media Manager

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Requirements:

• 3+ years of experience in a paid media-focused role.
• Strong expertise in paid media advertising tools across various networks, including Google Search, programmatic display networks, and crypto-specific ad networks.
• Proven track record of successfully managing paid search campaigns.
• Demonstrable experience in planning and executing programmatic display campaigns and other paid media initiatives.
• A data-driven mindset and an affinity for numbers.
• Experience in the cryptocurrency industry or industries with regulatory hurdles.

Responsibilities:

• Own P&L responsibility for the performance marketing function.
• Drive performance across key channels including programmatic display, direct display, paid search, and more.
• Develop strategic paid media campaign strategies across a variety of platforms.
• Build and maintain paid media campaigns.
• Optimize paid media campaigns to achieve agreed KPIs, including ROAS.
• Conduct in-depth analysis and reporting on paid media performance to identify trends and opportunities.
• Oversee and manage budgets to ensure effective campaign performance.
• Research and analyze competitors to uncover new strategies and opportunities.
• Collaborate with the design team by planning and briefing paid media creatives.