Team Lead B2B Marketing (w/m/d)

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Requirements:

• Prioritization skills and motivation for agile work.
• Experience working closely with teams, openness, and ability to motivate teams to high performance.
• Enjoy both strategic and operational tasks.
• Experience with conservative B2B target groups and interest in housing sector topics.
• Familiarity with relevant housing sector issues such as decarbonization, municipal heat planning.
• Qualifications in marketing or media & communications, preferably in B2B.
• Interest in political topics, regulation, and funding with ability to filter relevant information.
• Creativity, resourcefulness, and knowledge of digital innovations.
• Fluency in German and good English proficiency.
• Team player with a hands-on mentality.

Responsibilities:

• You will shape the marketing area and develop a deep understanding of the target market, the housing industry.
• Collaborate closely with the Sales and Market Intelligence teams to create tailored content.
• Optimize the positioning of ecoworks in relevant channels by understanding customer target groups.
• Focus on inbound marketing to engage relevant customer groups digitally and offline.
• Manage customer communication, including CRM/E-Mail, SEO, SEA, events, and social media content.
• Oversee the marketing budget and reporting, establish clear goals and KPIs while delivering impactful presentations.
• Lead and expand the marketing team, managing external service providers and freelancers.
• Plan and prioritize marketing activities with transparency, developing a content calendar.
• Ensure creation and distribution of target group-oriented content across various platforms.
• Plan or support the introduction of local partnerships.