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Direct Response Media Buyer (FB Ads Specialist with Multi-Platform Experience)

Posted about 2 months agoViewed

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💎 Seniority level: Senior, 2+ years

📍 Location: Philippines, Venezuela, Colombia, Pacific Time Zone, NOT STATED

🔍 Industry: Supplements

🏢 Company: Purely Optimal Inc.

⏳ Experience: 2+ years

🪄 Skills: Data AnalysisTeam managementDigital MarketingBudget managementA/B testing

Requirements:
  • 2+ years of experience managing Facebook ad campaigns with proven ROAS success.
  • Strong understanding of media buying on TikTok, Google, and digital platforms.
  • Proven direct response copywriting ability across multiple formats.
  • Deep understanding of funnel creation, CRO, and A/B testing.
  • A track record in driving revenue and scaling digital campaigns.
  • Experience managing teams in cross-platform media buying efforts.
  • Experience in supplements or telehealth is a plus.
Responsibilities:
  • Take the lead in planning, launching, managing, and optimizing Facebook ad campaigns with focus on ROAS.
  • Oversee and optimize campaigns across TikTok, Google, and other channels.
  • Write high-conversion copy for ads, funnels, and VSLs.
  • Develop and implement sales funnel strategies using A/B testing and CRO.
  • Hire, train, and manage a team of specialists.
  • Continuously test creatives and funnels to maximize conversions.
  • Set goals, manage budgets, and track key performance metrics.
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