Senior Manager, Marketing Campaigns (New Business)

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Requirements:

• 8+ years of experience in integrated marketing, campaigns, or demand generation, including 2+ years in a B2B SaaS environment.
• 5+ years managing cross-functional marketing projects from vision through execution.
• 1+ year creating reports and dashboards in Salesforce.
• 1+ year managing and leading teams.

Responsibilities:

• Define the cross-functional campaign strategy for new customer acquisition, considering the prospect journey.
• Determine campaign themes, content, and storytelling to engage prospects at critical points.
• Analyze campaign performance, provide insights, and optimize strategies.
• Lead a team to develop and execute new business campaigns and webinars.