Senior Customer Marketing Manager - Localization

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Requirements:

• 5+ years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment.
• Strong understanding of market segmentation, customer journey mapping, and campaign automation.
• History of successfully launching end-to-end lifecycle programs.
• Outstanding project management and organizational skills.
• Curiosity to understand customer behaviors and needs.
• Excellent copywriting and creative skills.
• Strong data-based decision-making and experimentation abilities.
• Fluent in English with strong written and verbal communication.
• Cross-functional collaboration and strong listening skills.

Responsibilities:

• Run a customer lifecycle program with operational excellence, collaborating with Customer Outcomes and Marketing Operations.
• Optimize current lifecycle journeys through experimentation and data, adapting content for each market.
• Measure campaign and program effectiveness, partnering with Marketing Operations and Analytics.
• Develop lifecycle campaign roadmap and pioneer new journeys based on regional insights.
• Champion and embed Samsara’s cultural principles as the company scales.