Product Marketing Specialist

Posted 11 days agoViewed

💎 Seniority level: Proven experience in product marketing

📍 Location: United States

🔍 Industry: Auto transportation

🗣️ Languages: English

⏳ Experience: Proven experience in product marketing

🪄 Skills: Data AnalysisProduct ManagementSalesforceContent creationMarket ResearchSaaS

Proven experience in product marketing, particularly in the auto transportation or related industries.
Strong knowledge of auto transport needs, industry trends, and competitive landscape.
Ability to develop and implement marketing strategies that drive product adoption and customer engagement.
Expertise in creating compelling product messaging and content that resonates with different customer segments.
Experience working cross-functionally with product, sales, and customer success teams.
Ability to analyze market data and customer insights to inform marketing decisions and refine go-to-market strategies.
Strong written and verbal communication skills, with the ability to translate complex product features into clear, actionable benefits for the target audience.
Ability to manage multiple projects, collaborate with teams, and meet deadlines in a fast-paced, dynamic environment.
A passion for the auto transport industry and a deep understanding of customer needs and competitive dynamics.

Develop and execute marketing strategies that drive adoption of Super Dispatch products within each customer segment in the auto transportation industry.
Craft compelling product positioning and messaging that clearly communicate the value of our products to various customer groups.
Collaborate with product, sales, and customer success teams to ensure alignment on go-to-market strategies and messaging.
Create content such as case studies, product updates, white papers, and sales enablement materials that resonate with target customers.
Analyze competitive landscape and customer needs to identify opportunities for differentiation and product enhancements.
Work closely with sales and customer facing teams to enable them with the right tools and content to drive product adoption and customer satisfaction.
Measure the success of marketing initiatives and refine strategies based on performance and market feedback.

Posted about 1 month ago

📍 US, UK, Philippines, Poland, South Africa

🧭 Full-Time

🔍 Financial Services, Remittance

🏢 Company: Zepz👥 1001-5000💰 $267,000,000 Series F 4 months ago🫂 Last layoff about 1 year agoMobile Payments Financial Services Payments FinTech

Experience of 3+ years in a PMM role.
Experience conducting market research and leveraging the Customer Insight team for discovery.
Independent in analyzing data and sharing insights to guide campaign strategies.
Strong background in defining strategic direction and leading execution of go-to-market campaigns.
Track record in positioning of new products.
Proven experience in B2C product marketing or growth strategies.
Outstanding communication and interpersonal skills.
Expertise in understanding and leveraging various marketing channels, including CRM and digital platforms.
Fluency in Spanish to serve our LatAm audiences.

Playing a strategic role in growing the ZEPZ user bases and new feature adoptions with special focus on Remittance products and our LatAm audiences.
Leading the creation of impactful customer communication for products, services, and features.
Partnering closely with Product Managers to ensure optimal product-market fit and defining the go-to-market strategy for each product.
Taking full control of campaign development and execution.
Building playbooks and scalable models to communicate our product pipeline across all channels and markets.
Exercising strong stakeholder management and applying data-driven decision-making to accelerate user growth.

Data AnalysisProduct ManagementMarket ResearchStakeholder management

Posted about 1 month ago

Posted about 1 month ago

📍 United States

🧭 Full-Time

🔍 Microsoft services and solutions

🏢 Company: Quisitive👥 501-1000💰 $4,558,917 Post-IPO Equity over 1 year agoConsulting Information Technology Legal

Strong business acumen and a credible, professional appearance.
Ability to take ownership of assignments and work independently (or in a team) to accomplish goals.
Ability to successfully handle multiple work streams and embrace change in a fast-paced and dynamic environment.
A promoter of trust and teamwork.
5+ years of experience in product marketing or a similar role.
Strong understanding of modern B2B marketing strategies and tactics.
Excellent verbal and written communication skills.
Ability to multitask and manage multiple projects simultaneously.
Strong project management skills and attention to detail.
Strong analytical skills and the ability to interpret marketing data.
Creative thinker with a passion for quality and results.
Willingness to travel when required (minimal).
Bachelor’s degree in Marketing, Business or equivalent experience.

Conduct market research to understand customer needs, market trends, and competitive landscape.
Create and maintain product positioning, messaging, and value propositions, as well as ICP and personas.
Collaborate with cross-functional teams, including product and go-to-market teams, to ensure alignment on marketing strategy and execution.
Develop and execute go-to-market strategies to support sales and drive new business.
Develop and manage marketing collateral such as sales decks, solution sheets, case studies, and product videos to ensure seller success.
Develop and execute demand generation campaigns to drive leads and revenue with the assistance of the demand generation team.
Analyze & report on effectiveness of marketing campaigns and initiatives.
Monitor and analyze key performance indicators (KPIs) to measure success and identify areas for improvement.
Ensure brand consistency across all marketing materials and campaigns.
Stay up-to-date with the latest marketing trends and technologies.

Project ManagementContent creationAnalytical SkillsMarket ResearchCRM

Posted about 1 month ago

🔧 Requirements