Product Marketing Specialist

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Requirements:

• Proven experience in product marketing, particularly in the auto transportation or related industries.
• Strong knowledge of auto transport needs, industry trends, and competitive landscape.
• Ability to develop and implement marketing strategies that drive product adoption and customer engagement.
• Expertise in creating compelling product messaging and content that resonates with different customer segments.
• Experience working cross-functionally with product, sales, and customer success teams.
• Ability to analyze market data and customer insights to inform marketing decisions and refine go-to-market strategies.
• Strong written and verbal communication skills, with the ability to translate complex product features into clear, actionable benefits for the target audience.
• Ability to manage multiple projects, collaborate with teams, and meet deadlines in a fast-paced, dynamic environment.
• A passion for the auto transport industry and a deep understanding of customer needs and competitive dynamics.

Responsibilities:

• Develop and execute marketing strategies that drive adoption of Super Dispatch products within each customer segment in the auto transportation industry.
• Craft compelling product positioning and messaging that clearly communicate the value of our products to various customer groups.
• Collaborate with product, sales, and customer success teams to ensure alignment on go-to-market strategies and messaging.
• Create content such as case studies, product updates, white papers, and sales enablement materials that resonate with target customers.
• Analyze competitive landscape and customer needs to identify opportunities for differentiation and product enhancements.
• Work closely with sales and customer facing teams to enable them with the right tools and content to drive product adoption and customer satisfaction.
• Measure the success of marketing initiatives and refine strategies based on performance and market feedback.