ApplySenior Director, Corporate Marketing
Posted about 1 month agoViewed
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Requirements:
- 8+ years of proven experience in corporate communications and content strategy, preferably within the SaaS or technology sector.
- Proven track record of developing and implementing strategies that drive business growth and establish thought leadership.
- Outstanding writing and storytelling skills, able to engage audiences with complex concepts.
- Experience in conducting and utilizing first-party research to create compelling content.
- Strong skills in media relations and/or owned media strategies.
- Demonstrated leadership abilities, with experience leading and developing high-performing teams.
- Ability to collaborate across departments and influence stakeholders at all levels.
- Bachelor's degree or equivalent experience in Communications, Marketing, Journalism, or related field; Master's degree is a plus.
Responsibilities:
- Develop and implement a cohesive content strategy aligning with business objectives and driving revenue growth.
- Oversee the creation of various high-quality content assets, collaborating across teams to address market needs.
- Collaborate with demand generation teams for impactful content creation to support lead acquisition.
- Lead corporate communications to enhance brand awareness and media relations.
- Drive thought leadership content using first-party research and collaborate with internal experts.
- Manage brand identity across channels and refine brand strategies.
- Supervise content marketing campaigns and use analytics to optimize content performance.
- Lead and mentor a team of content creators and manage external agencies as needed.
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