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Senior Director, Corporate Marketing

Posted about 1 month agoViewed

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πŸ’Ž Seniority level: Director, 8+ years

πŸ“ Location: Canada

πŸ” Industry: Digital accessibility

🏒 Company: Level AccessπŸ‘₯ 251-500πŸ’° $40,000,000 Series A almost 8 years agoEducationInformation ServicesConsultingTrainingGovernmentInformation TechnologySoftware

πŸ—£οΈ Languages: English

⏳ Experience: 8+ years

πŸͺ„ Skills: LeadershipContent creationContent managementStrategic ManagementCommunication SkillsSEOResearchTeam managementStakeholder managementDigital Marketing

Requirements:
  • 8+ years of proven experience in corporate communications and content strategy, preferably within the SaaS or technology sector.
  • Proven track record of developing and implementing strategies that drive business growth and establish thought leadership.
  • Outstanding writing and storytelling skills, able to engage audiences with complex concepts.
  • Experience in conducting and utilizing first-party research to create compelling content.
  • Strong skills in media relations and/or owned media strategies.
  • Demonstrated leadership abilities, with experience leading and developing high-performing teams.
  • Ability to collaborate across departments and influence stakeholders at all levels.
  • Bachelor's degree or equivalent experience in Communications, Marketing, Journalism, or related field; Master's degree is a plus.
Responsibilities:
  • Develop and implement a cohesive content strategy aligning with business objectives and driving revenue growth.
  • Oversee the creation of various high-quality content assets, collaborating across teams to address market needs.
  • Collaborate with demand generation teams for impactful content creation to support lead acquisition.
  • Lead corporate communications to enhance brand awareness and media relations.
  • Drive thought leadership content using first-party research and collaborate with internal experts.
  • Manage brand identity across channels and refine brand strategies.
  • Supervise content marketing campaigns and use analytics to optimize content performance.
  • Lead and mentor a team of content creators and manage external agencies as needed.
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