Head of Content (Remote - Work from Anywhere)

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Requirements:

• Crypto-native with proven leadership experience in fintech content strategy and production.
• Skilled in creating all forms of content, including video, from concept to completion.
• Demonstrated ability to develop long-term content strategies aligned with business goals and market dynamics.
• Strong leadership skills to manage and inspire a content team while collaborating effectively with other departments.
• Exceptional ability to produce engaging, effective content that resonates with our target audience.

Responsibilities:

• Develop and execute a comprehensive content strategy aligned with company goals, target audience needs, and market trends.
• Oversee the creation of high-quality content across various platforms, including websites, blogs, infographics, ads, social media, email, and video.
• Maintain editorial standards to ensure all content is accurate, well-written, and adhere to Xapo brand’s tone and messaging.
• Design strategies to engage and grow the audience with compelling, valuable content.
• Implement effective distribution strategies through SEO, social media, email marketing, and other channels to maximize reach.
• Manage content calendars to ensure consistent and timely content production.
• Monitor content performance using analytics tools and derive insights to optimize and refine content.