Search Engine Marketing (SEM) Lead - Remote

Posted about 2 months agoInactiveViewed

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💎 Seniority level: Lead

📍 Location: United States, Canada

💸 Salary: 108000.0 - 128000.0 USD per year

🔍 Industry: Automotive Digital Marketplace

🏢 Company: TrueCar

🗣️ Languages: English

🪄 Skills: Google AnalyticsA/B testing

Requirements:

Expertise in search engine marketing (SEM)
Proven success managing monthly budgets exceeding $1M
Proficiency in Google Ads, Microsoft Ads, Meta Ads
Strong analytical skills
Experience with A/B testing
Experience developing compelling ad copy

Responsibilities:

Build, manage, and optimize SEM campaigns
Conduct in-depth keyword research
Develop and implement bidding strategies
Execute test-and-learn initiatives
Collaborate with cross-functional teams
Conduct performance analyses
Own SEM budgets and campaign performance
Stay updated on industry trends