Search Engine Marketing (SEM) Lead - Remote

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Requirements:

• Expertise in search engine marketing (SEM) and pay-per-click (PPC) marketing in both strategy and execution.
• Proven success managing monthly budgets exceeding $1M.
• Proficiency in Google Ads, Microsoft Ads, Meta Ads, and Google Analytics.
• Strong analytical skills to measure, report, and optimize campaign performance effectively.
• Experience with A/B testing and multivariate testing methodologies.
• Experience developing compelling ad copy tailored to target audiences.

Responsibilities:

• Build, manage, and optimize SEM campaigns in Google Ads, Microsoft Ads, and Meta Ads platforms to achieve KPIs.
• Conduct in-depth keyword research and competitor analysis to identify new opportunities and optimize existing campaigns.
• Develop and implement sophisticated bidding strategies, including automated rules and machine learning.
• Design and execute test-and-learn initiatives to uncover insights and scale performance.
• Collaborate with cross-functional teams, including marketing, analytics, and product, to align SEM strategies with company goals.
• Conduct in-depth performance analyses, creating actionable insights to refine and scale campaigns.
• Own SEM budgets and campaign performance, ensuring alignment with business objectives.
• Stay up-to-date with the latest industry trends, tools, and best practices to maintain a competitive edge.