Meta Ads Specialist

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Requirements:

• Proven experience with Meta Ads Manager and Facebook/Instagram ad campaigns.
• Strong understanding of targeting, bidding, and budgeting strategies on Meta platforms.
• Ability to analyze data and make data-driven decisions to optimize campaigns.
• Experience in A/B testing and analyzing results.
• A portfolio or examples of successful Meta Ads campaigns.

Responsibilities:

• Plan, launch, and optimize Meta ad campaigns (Facebook, Instagram, Messenger, Audience Network) to achieve business goals.
• Manage ad budgets and adjust targeting strategies for maximum ROI.
• Conduct A/B testing to identify the most effective ad creatives, copy, and targeting.
• Track campaign performance and analyze key metrics to improve results.
• Collaborate with creative teams to design compelling ad visuals and copy.
• Stay up-to-date with Meta's platform changes and new ad features.