Intermediate Media Buyer

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Requirements:

• Proven experience managing paid media across platforms like Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
• Expertise in configuring conversion tracking with GA4, GTM, and social media pixels.
• Strong understanding of advertising metrics like CTR, CPC, CPA, ROAS.
• Advanced knowledge of attribution models for campaign analysis.
• Strong communication skills with analytical reporting proficiency.
• Experience in A/B testing across various ad elements.
• Account management skills in a fast-paced environment.
• Familiarity with current advertising trends and technologies.

Responsibilities:

• Plan, execute, and optimize paid advertising campaigns across various platforms.
• Configure, troubleshoot, and monitor conversion tracking.
• Collaborate with internal teams and clients to develop media plans.
• Analyze campaign performance and provide actionable insights.
• Conduct A/B tests and experiment with ad strategies to improve results.
• Provide clear reporting to clients on performance metrics.
• Manage multiple accounts and prioritize tasks to meet deadlines.
• Stay updated on digital advertising trends and technologies.