VP of Digital Marketing (Equity-Based)

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Requirements:

• 10 years or more experience in digital marketing, with at least 5 years in a senior leadership role.
• Proven track record of developing and executing successful digital marketing strategies.
• Deep understanding of all aspects of digital marketing, including SEO, SEM, social media, email marketing, content marketing, and analytics.
• Strong leadership and team management skills.
• Excellent analytical and strategic thinking abilities.
• Exceptional communication and presentation skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Experience in the health and wellness industry is a plus.

Responsibilities:

• Develop and implement a cutting-edge digital marketing strategy that aligns with SOULCHI’s business objectives and brand vision.
• Identify opportunities for growth and innovation across all digital channels, including SEO, SEM, social media, email marketing, content marketing, and more.
• Lead the digital marketing team to ensure cohesive and effective execution of the strategy.
• Oversee the planning, execution, and optimization of digital marketing campaigns to maximize ROI and achieve KPIs.
• Collaborate with creative and content teams to produce high-quality digital assets that resonate with target audiences.
• Utilize data-driven insights to refine campaigns and enhance performance.
• Monitor and analyze digital marketing performance metrics to assess effectiveness and identify areas for improvement.
• Provide regular reports and strategic recommendations to senior leadership based on data analysis and market trends.
• Leverage analytics tools to gain deeper insights into customer behavior and campaign performance.
• Lead, mentor, and inspire the digital marketing team, fostering a culture of innovation, collaboration, and continuous learning.
• Identify skill gaps and provide opportunities for professional development to ensure the team remains at the forefront of digital marketing trends and technologies.
• Foster cross-departmental collaboration to align digital marketing efforts with overall business goals.
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources to maximize impact.
• Monitor expenditures and ROI to ensure financial targets are met.
• Identify cost-saving opportunities and negotiate with vendors as necessary.
• Stay ahead of industry trends, emerging technologies, and best practices in digital marketing.
• Implement innovative digital marketing techniques to maintain SOULCHI’s competitive edge.
• Test and evaluate new digital marketing tools and platforms.